Involves financial loans for trade finance as well as other loans to be used in Hong Kong. Because December 2018, figures for financial loans for use in/exterior Hong Kong happen to be restated to replicate approved establishments’ reclassification of working capital loans.
The corporate’s often revised viewers numbers recommend that Fb Messenger’s advert attain in Hong Kong was equivalent to 26.0 percent of the overall populace at the start from the year.
As we observed during the Fb part higher than even though, variations while in the viewers get to figures posted in Meta’s advertisement organizing instruments never always correlate with Over-all modifications in its platforms’ Energetic person bases.
On a quarterly basis, the corporation’s data also reveal which the dimension of Instagram’s advertisement audience in Hong Kong remained unchanged between Oct 2023 and January 2024.
What's more, we’ve found some significantly weird developments while in the data noted in X’s advertising and marketing instruments in the last yr, so we’d advise caution In terms of analysing these X figures.
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It’s crucial that you stress that these promoting get to figures tend not to essentially depict the identical thing as every month active user figures while, and there might be meaningful discrepancies among the size of YouTube’s ad audience and its overall active person base.
Hong Kong is getting the pliability choices for periodicity and timeliness. The indices are disseminated over a quarterly basis inside of 3 months of the end in the reference quarter.
Enable’s get a closer evaluate what the newest numbers tell us, starting up with some useful context referring to the population of Hong Kong.
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The organization’s consistently revised figures suggest that Instagram’s ad achieve in Hong Kong was akin to 49.four per cent of the entire inhabitants In the beginning from the yr.
Be aware: Meta’s promotion assets only publish viewers gender data for “female” and “male” buyers.
This contrasts Together with the gender data made available from the advertising and marketing equipment of platforms like Fb, which depends on the gender that buyers themselves enter in their very own profile.